03.
2025
Menu Redesign, Branding
This project involved redesigning a menu for Novel, Phoenix’s favorite ice cream truck and shop. The client needed one version for their brick-and-mortar location and another for their mobile food truck. By adhering to the brand kit, Chloe refreshed the visual identity - making it more digestible, modern, and eye-catching - while more effectively capturing the energy and personality of the brand.
Menu Design 1
Menu Design 2